ShipIndie
Steam launch toolkit for indie devs

Everything between “game's done” and “game's live on Steam”

Turn one piece of key art into all 10 Steam capsule sizes, validate every store asset against current Steamworks specs, polish your copy, price all regions, forecast launch revenue and ship a press kit - from one dashboard.

100% in your browser. Your key art, builds and numbers never leave your machine.
10 capsule sizes 25-step launch checklist 11 currencies, live ECB rates 0 uploads, accounts or installs
The toolkit

Nine tools, one launch

Each tool feeds the next: validated art raises your readiness score, your copy and pricing flow into the revenue forecast and the store page preview.

Capsule generator

Upload key art once, get every Steam capsule size - header, small, main, vertical, library art and hero. Crop or fit, drag to frame, pick backgrounds, preview your capsule inside a mock Steam search row.

3 sizes free · all 10 with Pro

Asset validator

Drop final art into every slot and get instant pass / fail against current Steamworks dimension and format specs - including screenshot minimums.

Free

Store copy checker

Live character limits and best-practice checks for your game name, short description, about section and tags - the fields that decide your click-through rate.

Free
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Regional pricing

One USD base price converted into 11 currencies with Valve-style rounding - using Valve's recommended defaults or live ECB exchange rates.

Live rates with Pro

Wishlist revenue estimator

Honest launch-week sales and net revenue ranges from your wishlist count, conversion rate and refund rate. No hopium.

Free

Launch checklist

25 tasks from Steamworks onboarding to post-launch, in the right order, with the why behind each one. Progress feeds your readiness score.

Free

Press kit builder

Fact sheet, features, trailer, hero art and screenshot gallery compiled into a beautiful single-page press kit you can host anywhere.

Export with Pro

Store page preview

See your capsules, screenshots, copy and price assembled into a realistic store page mock - before you commit anything to Steamworks.

Pro

Build upload guide

SteamPipe, step by step, on Windows, macOS or Linux - from depot setup to pressing release, without the scary parts.

Free
Who it's for

Built for the launch you're actually having

Solo dev · first launch

“I have no idea what Steam needs from me.”

Follow the checklist top to bottom. The generator makes every asset from one image, the validator tells you when each one passes, and the readiness ring shows how close to shippable you are.

Small team · marketing week

“Page goes live Friday. Nothing is ready.”

Generate capsules in minutes, sanity-check copy limits, set all regional prices from one USD number, and send press a kit that looks like you have a marketing department.

Returning dev · second launch

“Last time I winged it. It showed.”

Forecast revenue from your real wishlist count before you set a date, preview your store page before Steamworks sees it, and reuse the checklist as your launch playbook.

How it works

Three steps, no setup

Open the dashboard

No install, no account, no upload. Everything runs locally in your browser and your progress is remembered between sessions.

Work the workflow

Capsules → validation → copy → press kit → pricing → forecast → checklist. The steps strip keeps you oriented; tools share data automatically.

Ship with confidence

When the readiness ring says you're done, every asset passes spec, every region has a price and your press kit is one link away.

Pricing

Free to launch. €9 to launch beautifully.

One-time payment, lifetime license. No subscription, no tiers, no per-seat anything.

Free
€0
  • 3 core capsule sizes
  • Full asset validator
  • Copy checker + checklist
  • Regional pricing (Valve defaults)
  • Wishlist revenue estimator
  • Press kit live preview
Start free
Pro · one-time
€9 once, yours forever
  • All 10 capsule sizes + ZIP export
  • Press kit export (hosted-ready)
  • Steam store page preview
  • Live ECB exchange rates
  • Revenue in your own currency
  • Zero ads, forever
  • Use on 3 devices
Get Pro · €9
FAQ

Quick answers

Is my game art uploaded anywhere?

No. Every tool runs in your browser using the Canvas API. Images are stored only on your machine (in your browser's local storage), and nothing is ever sent to a server. That's also why there's no sign-up.

What exactly does the capsule generator produce?

All ten current Steamworks assets: header capsule (920×430), small capsule (462×174), main capsule (1232×706), vertical capsule (748×896), library capsule (600×900), library header (920×430), library hero (3840×1240), library logo (1280×720), page background (1438×810) and community icon (184×184).

Is the free version actually usable?

Yes - deliberately. The three capsule sizes every page needs, full validation, copy checks, the whole checklist and the revenue estimator are free. Pro adds the remaining sizes, exports, the store page preview and removes ads.

Do you support stores other than Steam?

Steam is fully supported today. itch.io support is in progress, and the architecture is built for more stores - Pro users get new stores at no extra cost.

What's your refund policy?

Purchases run through Lemon Squeezy as merchant of record. If Pro doesn't work for you, reply to your purchase receipt and we'll sort it out.

Your launch is closer than you think.

Open the dashboard and watch the readiness ring start moving.

Launch the dashboard →