10-20% is the common launch discount range. It shows the green discount tag and triggers extra visibility.
Per unit, after Steam
At your discounted USD price
| Customer pays | - |
| Steam revenue share (30%) | - |
| Your gross per unit | - |
Before VAT handling, refunds and your own income tax. Steam's share drops to 25% past $10M and 20% past $50M lifetime revenue.
Regional prices
Valve mode approximates Steam's default conversion matrix. Always verify in Steamworks before publishing.